“THE LAB:GALLERY is a New York based, converted storefront producing fast paced performance art and site-specific installations. Viewable exclusively from the sidewalk and aimed at the furious midtown foot traffic, THE LAB’s exhibitions seek to throw a moment of uncertainty into the predictable monotony of the midtown shuffle, forcing an interaction between the high energy, “outrospective” work it produces and the nearly 25,000 daily passersby. The LAB is located on the North East corner of 47th and Lex and is a Roger Smith Collaboration.”
AMBruno presents an installation consisting of 101 individual screen works by 42 artists. Each of the works is silent and of 101 seconds (1′ 41″) duration; they include animation, live action, sequential stills, written text and computer-generated image. Each of these will be screened on one of numerous monitors positioned throughout the gallery to be viewed from the street.
The LAB:Gallery exhibition at The Roger Smith Hotel, 501 Lexington Avenue, New York opened on 4th November to a great response. The project was initiated and headed by the inspirational London-based artist, Sophie Loss. In this short clip, she presents an introduction to the group and 101 NY: http://vimeo.com/31964885