101 NY

The LAB:Gallery
New York, USA
4th – 25th November 2011
Curated by Sophie Loss & Joanna Hill
As part of AMBruno

AMBruno 101 NY 
“THE LAB:GALLERY is a New York based, converted storefront producing fast paced performance art and site-specific installations. Viewable exclusively from the sidewalk and aimed at the furious midtown foot traffic, THE LAB’s exhibitions seek to throw a moment of uncertainty into the predictable monotony of the midtown shuffle, forcing an interaction between the high energy, “outrospective” work it produces and the nearly 25,000 daily passersby. The LAB is located on the North East corner of 47th and Lex and is a Roger Smith Collaboration.”

AMBruno presents an installation consisting of 101 individual screen works by 42 artists. Each of the works is silent and of 101 seconds (1′ 41″) duration; they include animation, live action, sequential stills, written text and computer-generated image. Each of these will be screened on one of numerous monitors positioned throughout the gallery to be viewed from the street.

Initiated and overseen by London based artists Sophie Loss and Joanna Hill, The 101 NY project began with 23 screen pieces shown at The Stanley & Audrey Burton Gallery, University of Leeds in March 2010. The success of this encouraged the group to expand the project by inviting an open submission for new works, with the same time specification as the only constraint.
Working in various disciplines but sharing a common intention to experiment, and to extend their usual practice, a group of artists came together as AMBruno. Initially this exploration focused on the medium of artists’ books; of which a number are in private and major public collections, including those of the Tate and the Victoria & Albert Museum.

The LAB:Gallery exhibition at The Roger Smith Hotel, 501 Lexington Avenue, New York opened on 4th November to a great response. The project was initiated and headed by the inspirational London-based artist, Sophie Loss. In this short clip, she presents an introduction to the group and 101 NY: http://vimeo.com/31964885